斯科特格柏 是一個連續創業者，天使投資者，公眾演講者，作家的 永遠不會有“真”的工作：如何轉儲你的老闆，構建業務，不能破產。 這篇文章的內容是由香港青年企業家理事會，一批成功的Y一代企業主。 您可以提交您的問題，本組 NeverGetaRealJob.com。
今天的現實是，你的企業需要在社會媒體，但是僅僅存在像您的企業網站上 註冊Facebook！
和 Twitter的
並不能保證一個單一的銷售，甚至是單轉介。 為了使企業取得成功的社會媒體的空間，他們需要適當的教育哪些有效，哪些沒有。 更重要的是，企業主需要有切合實際的目標是什麼，他們要離開社會媒體。
當正確的工具得到有效的使用動機，用正確的思想，社會媒體可以產生巨大的影響對小企業的市場營銷和客戶服務的努力。 你一定要了解如何正確地確定和評估投資回報，你要尋找的。
我問一個小組：Y一代創業者如何成功的小型企業可以去獲得了最出他們的社會媒體營銷，以及如何可以轉換更多其現有的社會媒體的追隨者成付費用戶。 下面是他們的答复。
1。 實驗與社會網絡
“Facebook和Twitter不應該被用來作為營銷平台，而是一對一的直接溝通媒介與客戶，潛在客戶，記者和其他利益相關者。 隨著人口的Twitter的增加，人們開始以下成千上萬的其他人，你的信息丟失。 Facebook的新聞飼料市場營銷算法停止使用她的粉絲頁面，一個喇叭，因為球迷都沒有從事將不會看到他們的內容知道的。“
- 丹Schawbel創始人， 千年品牌，有限責任公司
2。 質量而不是數量
“社會媒體首先是建立一種關係。 這需要時間和一致的努力，看到任何有意義的結果，但你花時間和精力是值得的，長遠來說 - 如果你這樣做的權利。 雖然我們很高興地有大批追隨者在Twitter和Facebook的價值你的追隨者名單是所有關於質量而不是數量。 想想看這樣的：如果你有一家冰淇淋店和一萬餘人，每天走過門口，但950的有乳糖不耐症，你的高客流量將不會使你的錢。 要轉換你的社交媒體的追隨者成付費用戶，記住'WIIFM'（這是什麼在裡面，我）。 換句話說，你必須給你的追隨者一個理由要與你做生意，這是一個原因，有利於他們。 比賽是一個偉大的方式進行的追隨者，如果你配合他們在與您的業務，讓 [獎金]這意味著什麼您的目標受眾，你可以很快看到結果。“
- 亞當Toren，共同創辦人 YoungEntrepreneur.com
3。 帶領您的關注下的採購的路徑
“不要害怕尋求出售，一旦你信任和關係的發展與未來的客戶。 用你的Facebook專頁和Twitter帳戶要求人們採取下一步行動，不管是你打電話的報價或建議，下載白皮書，或簽署了一個試用帳戶。 重複您的行動呼籲，定期與大量的有用的內容，信息和信任建設之間的請求。“
- 馬特密茨凱維奇，創始人 99designs
4。 消費者參與 =
“如果我能和你聊現在，我會問，'你到底賣什麼？' 雖然原則不變，社會媒體最佳槓桿通過稍微調整，以適應該行業。 還有一種誤解，認為社會化媒體帶來的客戶。 它沒有。 社會媒體是一個偉大的方式參與到你們的觀眾，將其辦成 消費者。 想想看這樣-你必須吸引，然後轉換。 社會媒體是幫助你吸引觀眾，建立自己的社區。 但是，有兩種類型的轉換。 首先是較為常見的一人在那裡成為你的消費者。 他們註冊了你的通訊，訂閱您的博客，或者只是簡單的'喜歡'你的Facebook粉絲頁面。 他們已經邁出了第一步！ 隨著時間的推移，正確的成為付費用戶。 這是第二類型的轉換-支付客戶。利用社會媒體來吸引消費者，然後將它們為客戶隨著時間的推移。 請記住，社交媒體是一種重要的一小部分，但整體網絡營銷。“
- 莎瑪Kabani，總裁 集團營銷禪
5。 使用社會媒體，廣交朋友，沒有信息
“下次你的人交朋友或答复你，不只是說'感謝以下，'或者更糟的是，不要只指望它們只是一個數字或美元符號。 吃兩分鐘，其實看看誰是這個真實的人在另一端的電腦，詢問如何才能幫他們在真實的方式。 為他們提供價值，成為一個值得信賴的朋友，這種關係的建設將其轉換成銷售和傳福音為您的公司。“
- Matt Wilson, co-founder of Under30CEO.com
6. Give Them Something To Talk About
“The key to converting followers to customers is offering them something that they need, or identifying a pain that they are having that you can solve. You’ve done the hard part by finding followers and fans. Once you have followers and fans, it’s just a matter of finding out what value you can provide to them. If they are unwilling to buy from you then it means they are either not truly fans or followers (just happened to accept your request), or that you have not uncovered their pain points to provide a solution. An example with our company is that we had tons of fans and followers of our brand, but not everyone needed junk removal. So we surveyed them to find out what services we could provide to them and learned that moving was one that they needed more often.”
- Nick Friedman, co-founder and president of College Hunks Hauling Junk
7. Numbers Aren’t Everything
“To gain paying customers you’ll need to focus on attracting the right followers, and not just on attracting the most. Communicate often with useful information to increase your value, and focus on pitching your product in a genuine way. Make sure you have a professional web presence, and with any luck, you should start noticing your efforts pay off.”
- David Rusenko, founder of Weebly
8. Monetize Other Channels
“The hype around social media doesn’t necessarily translate into sales — in fact, it rarely does. Unfortunately, few people will tell you this because they’re busy hyping the next big thing. For example, I get more than a thousand times the financial ROI from my boring old e-mail list than from my Twitter followers. Now, if your goal is engagement or long-term bonding, social media can be a good play. But if your goal is direct revenue, I would focus on other channels that you can track and measure, such as online advertising and e-mail marketing.”
- Ramit Sethi, New York Times best-selling author, I Will Teach You To Be Rich
9. Show Followers What They’re Missing
“You have to show them what they are missing out on and how your business can be helpful and provide a sense of enjoyment to them as well. Truly engage with them, get to know them, show them your personality and make them want to be a part of what you’re doing. Show them why they can’t live without you and be creative with it.”
- Ashley Bodi, co-founder of Business Beware
10. Remember “Top-Of-Mind-Awareness”
“I would recommend giving limited-time, special opportunities that have a strong call to action to your social media community rather than just simply pointing them to your website. Another way we’ve gotten a return on our social media [channels] is posting video testimonials that our clients give us for our fan and personal pages. This builds credibility in prospects’ minds by showing that we’re busy and that we do good work. It also keeps us in top-of-mind awareness. We’ve had prospects call us often and mention that they just saw a post and thought of us.”
- Michael Simmons, co-founder of The Extreme Entrepreneurship Tour
11. Go Freemium to Build Premium
“Building up fans and followers isn’t enough — you need to engage with them in substantial ways and introduce them to your product in a way that gets them wanting more. As a thought exercise, you might want to ask yourself what aspect of your product you can offer to your social media community for free. If you provide real value, for free, then show them ways they can spend just a little bit of money to get an exponential boost in value — the next tier of your product offering — you may start seeing greater conversions (and return on the initial investment it took to build that community in the first place).”
- Jordan Goldman, founder of Unigo
12. Foster Genuine Interactions
“First, you may want to rethink how you are viewing social media. If you’re looking for an immediate pop in revenue, you’re likely to give up quickly on social media and completely miss the larger opportunity it provides. Of course the broader goal of all marketing is to generate sales; however, if you show up on Facebook and Twitter simply to promote your product or service it is likely you’ll be ignored. Social media is about genuine interaction and building relationships. By fostering relationships, social media becomes an incredibly powerful tool. Provide interesting content that will generate buzz, provide helpful hints and unique discounts that are only available on Facebook or Twitter. Customers will appreciate the ability to participate in a dialogue directly with your brand and these interactions will show up on customers’ news feeds. The resulting brand exposure and word-of-mouth will ultimately pay dividends in the form of new customers.”
- Anderson Schoenrock, co-founder of ScanDigital
What other advice would you give small business owners about getting their social media plans on track? Let us know your tips and advice in the comments section.
More Business Resources from Mashable:
- What to Consider When Building an In-House Social Media Team
- 5 Tips for Marketing Online to an International Audience
- What’s the Value in a Brand Name?
- 5 Big Brands That Are Rocking the Social Media Space
- 9 iPhone Apps for Managing the Recruiting Process
Image courtesy of iStockphoto, alexsl
![Is Google Advertising on Twitter? [PIC]](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_tsPVKKiiTuK-nNMPve-1M0DaN857DACECbwrb22V0RvTE_lg32neD0jJIU_eXIjPLUXYYkP6heYW4k4czHfzbNwbenW4HV-Pr7nF5BYJ64dgqicYYKXJmGAHuPkxJGD--C6vpdnKnSuqeqN5po=s0-d)
![The State of B2B Social Media Marketing [INFOGRAPHIC]](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_v4P4sq9DrWXKiSJo0BKjB6AdNl8JJDAINNAvbKrZzh1uaUl_xjB4eIWoHspbSru3d6PQzF_J5ztWAPptpsa15AvmidWJX88UQUdAeQNRTt7yqjBFW1H84vTYY0412sME6hOKIHiHdV=s0-d)
![Will Windows Phone 7 Fly or Flop? [POLL]](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_vCMKUIJLYknU5wD31LCIGP0GXySgegogZfIlfp3WgQWrjN4gC8l1WnrboIPeJBrEdiy4lpbDORNEMRWaA6G0HX9S1chtvT1StxhrnLllsEMCAIGJyQE4ZaIHlqyRST0YrO5-Ej7d53kStlBwg0ophG=s0-d)
留言
張貼留言